The Mos Burger Tobikiri Series is a runaway success in Japan, with over 17 million servings sold since its debut. Known for its premium 100% domestic beef and affordable 690 yen price tag, the Mos Burger Tobikiri Series has captured fast-food lovers looking for rich flavor and quality. This burger line has become one of Mos Burger’s biggest hits, redefining Japan’s burger wars.
Mos Burger’s Tobikiri Series: Japan’s New Burger Sensation
The Mos Burger Tobikiri Series is taking Japan by storm. Launched in March 2024, this premium burger line has already surpassed 17 million servings sold, making it one of Mos Burger’s biggest successes. As Japan faces rising food prices, the Tobikiri Series taps into a growing trend: consumers seeking “a little luxury” without breaking the bank.
What Makes the Mos Burger Tobikiri Series Special?
The standout feature of the Mos Burger Tobikiri Series is its 100% domestic beef patty, offering a rich, juicy texture that outshines standard burgers. The patties are oversized, designed to overflow the bun and provide a satisfying bite.
The popular items include:
New Tobikiri Cheese – Hokkaido Cheese (690 yen):
A delicious blend of cheeses, including Hokkaido cheese, paired with a savory Japanese-style BBQ sauce.
Double New Tobikiri Cheese – Hokkaido Cheese (980 yen):
Perfect for big appetites, doubling the patty and cheese layers.
These burgers aren’t just bigger—they’re better in quality, offering a gourmet feel while staying accessible in price.
Why the Tobikiri Series Is Winning Japan’s Burger Wars
According to Mos Burger’s marketing head, Kazuaki Chihara, the Mos Burger Tobikiri Series captures the consumer demand for rewarding meals. As life gets busier and wallets tighten, people look for ways to treat themselves affordably—and a 690 yen gourmet burger fits the bill.
The Tobikiri Series has also helped Mos Burger:
Appeal to a wider demographic—especially after introducing avocado-based options in November 2024, which boosted female customer numbers.
Increase dinner-time sales, attracting more evening customers.
Sales Figures Prove Its Success
Mos Burger’s total store sales from April to December 2024 rose to 104.7% compared to the previous year, with both customer numbers and average spending up over 101%. The Tobikiri Series is credited with driving much of this growth, solidifying its status as a new champion in Japan’s burger market.
What’s Next for Mos Burger’s Tobikiri Series?
In Spring 2025, Mos Burger launched a limited-time Tobikiri Tomato & Lettuce – Japanese Style Ginger Sauce (670 yen), keeping the menu fresh and exciting. With the Tobikiri Series now a core part of Mos’s offerings, fans can expect even more innovative takes on the classic burger.
Conclusion: A “Little Luxury” That’s Here to Stay
The success of the Mos Burger Tobikiri Series proves that quality matters. By focusing on domestic ingredients, bigger portions, and premium taste, Mos Burger has created a product that resonates with today’s Japanese consumers. Whether you’re a burger lover or a casual diner, the Tobikiri Series offers a delicious, satisfying option worth every yen.
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